What is holding you and your team back from greatness? At some point, every top performer runs up against a wall. Flip Flippen calls it the “Strengths Paradox,” and it’s not just an opinion. It’s backed by research and data gathered from the world’s top performing individuals. The fact is, playing to your strengths just isn’t good enough. If you or your organization want sustainable greatness, you’ll have to break this paradox. In this talk, Flip shares the exact formula you need to overcome the Strengths Paradox and achieve more than ever before.

Look around – at yourself and your team – and ask yourself a question. Can you honestly say you have unlocked their maximum potential? Have you tapped into even 50% of it? The fact is, untapped potential is costing you and your organization more than you can even imagine. Using decades of behavioral research and cutting-edge neuroscience, Flip helps you unpack the formula for truly accessing your team’s maximum potential.

Talent is highly overrated as a factor in growing a successful person or organization. In fact, it is often one of the greatest impediments to true success and achieving anything significant. Flip outlines the counterintuitive lessons and strategies that can take even average teams and have them running circles around their most talented competitors.

Great companies, teams, cultures, marriages, and families could not exist without being populated by great people. None of us is an island, and what we do about personal growth simply isn’t personal. In this compelling and direct talk, Flip explores the impact of our leadership on the lives of those around us. No matter who you are, others are looking to you for leadership. Our personal leadership impacts more than we can even imagine, and breaking our individual constraints is the heart of the matter. Flip outlines steps to identify your top constraints and take action to break their impact on your performance, relationships, and results.

Flip Flippen celebrates you and your organization’s failures! In fact, he hopes you’ve had some powerful, heartbreaking failures. Cold-hearted? Hardly! In fact, after decades of researching top performing people and organizations, Flip knows a secret that most leaders never learn. Truly successful people and organizations have found their greatest victories on the backs of devastating loss and failure. There is power in being broken, and the result can yield a purpose-driven focus that fuels mind-blowing success. This heartfelt, intimate talk connects, motivates, and elevates leaders and teams with an authentic look at a subject most people don’t like to talk about – the power of being broken and embracing failure.

Richard Branson has it. Jerry Seinfeld has it. Elon Musk has it. Warren Buffett has it. Thomas Edison had it in spades. Walt Disney absolutely had it. If Bill Gates didn’t have it, he would probably still be holed-up in a computer lab somewhere hacking code. All successful people – from athletes to business executives – have it. The best part is, Flip Flippen has the data to show you exactly what “it” is and how you can get “it,” too. C.O.D.E.S. outlines the five key behavioral patterns present in every truly successful person and how you can develop them in your team – and in yourself.